RAGBRAI 2022 is in the books - and Lansing, hosting the end-of-the-line “dip-site” for the third time (1977, 2017 and 2022), made the biggest profit from the event of any participating city this year.
Ian Zahren, Lansing RAGBRAI executive chair, recently announced that the organization generated $208,000 in total revenue (Main Street restaurants and bars made an additional $50,000) and recorded an after-expenses profit of $115,400. By way of context, the 2017 event in Lansing generated $102,855 in total revenue, and recorded a profit of $33,017, after expenses. These numbers, Zahren noted, reflect a doubled revenue, and a quadrupled profit from that 2017 venture.
Zahren attributes the dollar amount differences to “taking a playbook and repeating what worked and fixing what didn’t work.”